Ooh, this gets better and better. Viewers who’ve been following the thrilling story as it develops will recall the eerie similarity between the content of the Benchmarks Review feature on the Herman Miller Embody chair, and the advertising blurb for it on the site of retailer Smart Furniture.
We were a little curious about this, bearing in mind site owner Olin Coles’ strident assertion that, apart from the belatedly-acknowledged passages copied from Herman Miller’s press release, “the remaining 99.9% of the article is a fully independent review of a self-purchased product.”
(Actually it’s the remaining 93.6%, but let’s not quibble.)
So inestimable Friend Of WoSblog John X dropped Smart Furniture a line.